Re-releasesĪs the name suggests a ‘re-release’ poster was used to promote a film at the time of it’s re-release. The vast majority of film posters are printed single sided, however in the 1990’s theatres began using light boxes to display them and for this reason most modern film posters are printed on both sides to allow the light to ‘punch’ through and make the image pop. These posters are usually produced in far less numbers than general release posters and for that reason are sought after by collectors. Where as a Teaser poster will generally show very little at all, perhaps just the films title (as seen on the recent Star Wars Rogue One teaser). Advance/TeasersĪs their name suggests, Advance posters usually appear well in advance of the films release and will hint at its release date, for instance “coming soon” or “December”. Sometimes International versions have unique artwork and for this reason can be highly sought after. These examples would usually be missing the ratings information, as what may be classed as a PG in the US may be something different in the UK. International versions were still printed in the US, but destined for the foreign market. They were contracted to print/distribute the majority of all film posters in the US (also some destined for the international markets) and their work is instantly recognizable by the unique coding system (NSS Number) which adorns every title that they printed, whether this be printed on the lower border or stamped on the rear. NSS versions can be found from just prior to WW2 up until the mid 80’s. They are nearly always found rolled, and for this reason they are considered highly desirable. These were destined for promotional purposes or gifted to cast/crew and are usually identical to NSS examples. Studio versions were printed during a films initial release directly by the film studios themselves. A small minority were shipped rolled, usually US ‘Studio Style’ examples and it is these that are most desired by collectors who are seeking a poster for display. Prior to the early 1990’s the vast majority of posters were distributed to theatres folded.
There may also be staining/soiling, discolouration or light fading.įAIR – POOR: A poster with very significant use/damage, which would require extensive restoration to achieve a presentable appearance, or even a possible candidate for cannibalization to repair an identical poster of a higher grade. GOOD: A poster that is heavily used, which can have significant tears/paper loss, an excessive number of pin/staple holes, significant fold separation and tears, tape or tape marks to the front and repair tape to the rear. For older posters, there may also be minor bleed-thru of a stamp, mark or writing applied to the back of the poster. It may exhibit staining, creasing, scuffs/wear, discoloration, slight fold separation, small tears, increased number of staple marks, increased level of fold wear compared to ‘Fine’ and minor paper loss. VERY GOOD: A poster that is well used but still presentable. It will show signs of use, such as pin/staple holes to the corners, edge dings/creasing, surface creasing/marks and minor wear to the fold lines. This is generally the highest grade that you will find film posters listed, this allows for minor edge dings and creasing to the surface.įINE: A poster showing light wear.
NEAR MINT: A poster that is virtually unused. It is highly unlikely you would find a poster that will truly achieved this grade. MINT: To achieve this grade a poster would have to be totally flawless, no markings or creasing of any kind whatsoever (inclusive of oily fingerprints on high gloss examples).
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Please feel free to contact us should you require a more detailed condition report. If a poster has been linen backed (see FAQ’s) we will grade it as per its current condition and endeavor to highlight any flaws it may have had prior to the backing/restoration process. Please bear in mind that this is genuine ‘theatre used’ advertising material and it will inevitably show some sign of use and its age. When listing a poster we use the guide below to provide you with a fair assessment of the posters condition.
Aboriginal and Torres Strait Islander visitors are advised that listings on this website contain images and names (by way of posters or photographs) of people who have since died.
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